Menggali Dampak Kegiatan Bakti Sosial Melalui Lensa Komunikasi Organisasi dari Kampus ke Komunitas
Keywords:
Communication, Organization, Organizational Communication, Student Activity UnitAbstract
Communication is the main key in the running of an organization, so an understanding of organizational communication is needed. This research focuses on one of the Student Activity Units or UKM at UPN “Veteran” East Java, namely the Christian Spirituality Activity Unit (UK3). UK3 implements many things that are relevant to the science in organizational communication which is evident in social service activities. The organized social service activities are a form of real contribution from UK3 in connecting social values. Social service activities are held every year as an annual agenda and a form of gratitude. This research uses a qualitative approach and knows more about the role of organizational communication in planning, implementing and evaluating activities. The strategies used by UK3 as a form of effective communication such as internal coordination with members and external coordination with the recipient institution. UK3 also utilizes social media as a means of promotion and a recap of the social service activities as a form of transparency to increase public trust. This research reveals that the importance of organizational communication in an organization to support the success of work programs and provides practical and theoretical implications for other SMEs to strengthen the relationship between campus and community.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Arvin Fernanda, Fahreza Yuniamanda, Innocentia Ade Kinanti, Riska Ayu Lestari, Saifuddin Zuhri

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.