Menggali Dampak Kegiatan Bakti Sosial Melalui Lensa Komunikasi Organisasi dari Kampus ke Komunitas

Authors

  • Arvin Fernanda UPN Veteran Jawa Timur
  • Fahreza Yuniamanda UPN Veteran Jawa Timur
  • Innocentia Ade Kinanti UPN Veteran Jawa Timur
  • Riska Ayu Lestari UPN Veteran Jawa Timur
  • Saifuddin Zuhri UPN Veteran Jawa Timur

Keywords:

Communication, Organization, Organizational Communication, Student Activity Unit

Abstract

Communication is the main key in the running of an organization, so an understanding of organizational communication is needed. This research focuses on one of the Student Activity Units or UKM at UPN “Veteran” East Java, namely the Christian Spirituality Activity Unit (UK3). UK3 implements many things that are relevant to the science in organizational communication which is evident in social service activities. The organized social service activities are a form of real contribution from UK3 in connecting social values. Social service activities are held every year as an annual agenda and a form of gratitude. This research uses a qualitative approach and knows more about the role of organizational communication in planning, implementing and evaluating activities. The strategies used by UK3 as a form of effective communication such as internal coordination with members and external coordination with the recipient institution. UK3 also utilizes social media as a means of promotion and a recap of the social service activities as a form of transparency to increase public trust. This research reveals that the importance of organizational communication in an organization to support the success of work programs and provides practical and theoretical implications for other SMEs to strengthen the relationship between campus and community.

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Published

2024-04-28

How to Cite

Fernanda, A., Yuniamanda, F., Kinanti, I. A., Lestari, R. A., & Zuhri, S. (2024). Menggali Dampak Kegiatan Bakti Sosial Melalui Lensa Komunikasi Organisasi dari Kampus ke Komunitas. Komunika : Jurnal Ilmiah Komunikasi, 1(3), 42–50. Retrieved from https://publikasi.abidan.org/index.php/komunika/article/view/831

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