The Role of Gen Z Students as Agents of Change in Digital Economic Development Policy Innovation

Abstract

Generation Z, born and raised in the digital era, possesses unique characteristics as digital
natives, positioning them as potential actors in driving innovation in economic development
policy in Indonesia. Gen Z, particularly university students, play roles not only as technology
users but also as creators of sustainable development solutions. This study aims to examine
the role of Gen Z students as agents of change in the formulation and implementation of
economic policies, especially in the digital economy sector. Using a qualitative approach and
case study method, the research found that Gen Z students demonstrate high levels of
participation in various activities such as digital-based entrepreneurship, public policy
advocacy, and the use of social media and information technology to strengthen the economic
ecosystem. They are also active in creative and collaborative communities that foster cross
sector innovation. These findings highlight the importance of involving young generations in
public policy processes and the need for institutional support, such as business incubators,
entrepreneurship training, and access to funding. The strategic implication of this study is the
necessity for governments and stakeholders to design inclusive, adaptive, and responsive
policies that align with the dynamics and aspirations of today’s generation in order to enhance
their contribution to national creative economic development.